Influencer Marketing Agency Report 2025: The Leading Agencies in the DACH Region
Which agencies shape the influencer marketing landscape in the DACH region? This report provides not only a comprehensive overview of the leading influencer marketing agencies, their strategies, and most successful campaigns.
It also offers insights into what defines an influencer agency and how the influencer industry is evolving in the DACH region. Whether you're a brand or an influencer, this guide is your key to navigating the market and finding the right partner for success.
Contents:
What is an Influencer Marketing Agency?
Why Brands Rely on Influencer Marketing Agencies
Influencer Marketing in the DACH Region: Trends and Statistics
The 12 Largest Influencer Marketing Agencies in the DACH Region
What is an Influencer Marketing Agency?
An influencer agency is a service provider that connects companies and influencers to execute targeted marketing campaigns. It acts as an intermediary between brands and influencers, managing the coordination, planning, and execution of influencer marketing projects. These agencies leverage an extensive network of influencers to identify the perfect content creators for each campaign.
Core Functions of an Influencer Agency
Identifying Suitable Influencers: Selection based on criteria such as audience relevance, engagement rate, and past campaigns.
Strategic Campaign Planning: Development of tailored concepts and influencer marketing strategies.
Campaign Management and Execution: Coordination and implementation of influencer campaigns.
Contract Negotiations and Legal Advisory: Drafting collaboration agreements and ensuring compliance with legal frameworks.
Monitoring and Performance Analysis: Evaluation of campaign performance, including key metrics like reach, engagement rate, and impressions.
Content Optimization: Assisting brands and influencers in creating cohesive, high-quality content.
Why Brands Rely on Influencer Marketing Agencies
Working with influencer marketing agencies offers numerous benefits that significantly enhance the success and efficiency of campaigns. Here are the main reasons brands partner with such agencies:
Professional Expertise and Industry Experience: Agencies have extensive knowledge of influencer marketing, ensuring campaigns are effectively planned, executed, and optimized. They know the best platforms and formats to maximize ROI.
Access to a Verified Influencer Network: Agencies maintain a wide network of vetted influencers, from nano- and micro-influencers to macro- and mega-influencers, simplifying the selection process.
Efficiency and Time Savings: Agencies handle time-consuming tasks like influencer research, negotiations, contract management, content creation, and campaign analysis, allowing brands to focus on core business activities.
Quality Assurance and Goal Achievement: They ensure that content aligns with the brand message and meets campaign objectives.
Data-Driven Campaign Analysis and Reporting: Detailed reports and metrics such as reach, impressions, engagement rates, and conversions help brands measure success and make informed optimizations.
Legal Security: Agencies create legally sound contracts, minimizing risks for both influencers and brands.
Negotiation Power: Leveraging their experience and network, agencies secure better terms and pricing.
Insights into Trends and Platform Updates: Agencies stay updated on the latest trends, platform changes, and algorithm updates to adapt campaigns as needed.
Risk Mitigation: Partnering with an agency reduces risks associated with poor influencer selection or ineffective campaign strategies.
Influencer Marketing in the DACH Region: Trends and Statistics
Influencer marketing in the DACH region (Germany, Austria, Switzerland) has evolved into a core element of marketing strategies. Companies recognize the value of influencers in authentically connecting with target audiences. Current statistics and trends highlight this growth.
Market Size and Spending
Globally, influencer marketing expenditures have grown significantly, from $1.7 billion in 2016 to $24 billion in 2024.
In the DACH region, budgets vary widely:
27% of marketing professionals allocate €10,000–€50,000 annually.
13% spend over €250,000 annually.
Number of Influencers Per Campaign
Campaign strategies determine the number of influencers involved. In 2023, two-thirds of marketers in the DACH region engaged up to 10 influencers per campaign, with higher numbers being rare.
Challenges in Influencer Marketing
Despite its growth, influencer marketing faces challenges:
Measuring ROI and branding impact.
Issues with fake followers and manipulations.
Selecting the right influencers remains a critical task.
Platform Preferences
Social media platforms are key to influencer marketing in the DACH region. Instagram and TikTok are increasingly popular for younger audiences, while YouTube remains important for long-form content and product presentations.
Future Developments
Global influencer marketing is projected to grow from $17.4 billion in 2023 to $22.2 billion in 2025.
The DACH region is expected to see similar growth as more companies embrace this strategy and adjust their budgets accordingly.
The 12 Largest Influencer Marketing Agencies in the DACH Region
Reachbird.io
Reachbird is a technology-driven influencer marketing agency offering full-service campaigns for businesses. Their expert team manages the entire process, from selecting influencers to creating briefings and overseeing campaigns.
Since July 2021, Reachbird has been part of adesso SE, expanding its digital agency services to include influencer marketing. Headquartered in Munich, Reachbird operates 44 offices across Europe as a subsidiary of adesso SE. Its independent network includes over 40,000 carefully selected top influencers worldwide.
Using its proprietary AI-powered RTECH technology, Reachbird provides data-driven influencer selection, live monitoring, and comprehensive analytics.
Example: Reachbird collaborated with Coca-Cola Austria on the "Summer Promo" campaign, leveraging influencers to promote special summer editions. Clients include E.ON and The Body Shop.
Locations: Headquarters in Munich, with offices in Berlin, Cologne, and Budapest
Active Since: 2015
Network Size: Over 40,000 influencersLunyOne
LunyOne, based in Langenfeld, Germany, was founded in 2021 by Lukas Ortner and Niclas Seebode. The agency connects brands with influencers to create innovative advertising campaigns.
Lukas Ortner, also known as "Puuki," brings direct experience as a content creator with over 1.6 million followers. Niclas Seebode complements this with business and marketing expertise.
LunyOne manages over 50 creators with a combined reach of more than 50 million followers and has access to 1,500 influencers in the DACH region. They specialize in gaming, entertainment, lifestyle, and comedy and excel in creating both short-form and long-form content.
Locations: Langenfeld, Germany
Active Since: 2021
Network Size: Over 50 creators, access to 1,500 influencers in the DACH regionWe Are Social
One of the largest influencer agencies in the DACH region, We Are Social employs over 1,300 people across 19 offices worldwide. The agency boasts a vast influencer network and experience in global campaigns.
They have collaborated with major brands such as Audi, Samsung, and Adidas. Notable projects include the adidas Brazuca campaign, which won "Best in Sports" at the 7th Shorty Awards, and the Tweet & Shoot We Are Tennis campaign with 25 million impressions.
Locations: Headquarters in Munich, with offices in London, New York, Milan, Tokyo, and more
Active Since: 2008
Network Size: Not disclosedChannelBuzz
ChannelBuzz, founded by Florian Frech, is a German influencer marketing agency with 14 years of industry experience. The agency has completed over 8,500 campaigns for more than 800 clients.
They have worked with brands like Edelnice Trachtenmode and Trendyol.com, helping them expand into new markets through influencer collaborations.Locations: Headquarters in Ostfildern, with an office in Düsseldorf
Active Since: 2010
Network Size: Not disclosedPulse Advertising
Pulse Advertising is a global social and influencer marketing agency with over a decade of experience. It operates in cities like Hamburg, Berlin, London, Milan, Paris, Shanghai, and New York, employing over 100 experts.
Services include social media consulting, influencer campaign development, and paid social advertising. Clients include MINI, MAC Cosmetics, and Nespresso.
Locations: Headquarters in Hamburg, with offices worldwide
Active Since: 2014
Network Size: Not disclosedLookfamed
Lookfamed, based in Göttingen, Germany, represents 27 exclusive creators. They support brands and influencers with creator management, content creation, and growth strategies.
They have implemented over 8,000 influencer campaigns, including the "Fairbruary" campaign for Fairtrade and a Gen Z-focused campaign for Tonies, achieving 1.3 million impressions.
Locations: Göttingen, Germany
Active Since: 2016
Network Size: 27 exclusive influencersBuzzbird
Buzzbird, founded in 2016, is a Berlin-based full-service influencer marketing agency. In 2022, it became part of the Seven.One Entertainment Group, joining forces with Studio71.
They utilize advanced tools and data-driven strategies to select the perfect influencers for campaigns. Buzzbird has worked with brands like Sagrotan and Granini.
Locations: Berlin
Active Since: 2016
Network Size: Not disclosedrock&star digital GmbH
This Hamburg-based agency offers digital marketing services, including influencer marketing and content creation. Projects include sustainable branding for CUP VERDE and comprehensive media campaigns for Unitymedia.
Locations: Hamburg, Munich, Vienna, New York
Active Since: 2015
Network Size: Not disclosedKingfluencers
Kingfluencers, headquartered in Zurich, specializes in digital storytelling and influencer marketing. They offer services like B2B influencer marketing and influencer TV spots.
Notable campaigns include a TV spot for Ochsner Shoes, which reached over 1 million viewers.
Locations: Zurich
Active Since: 2016
Network Size: Over 3,000 influencersFOLLOW Austria
This Vienna-based agency stands out with its Follow-Agency-Management program, supporting influencers in building their platforms and aligning with compatible brands.
Clients include OBI, MediaMarkt, and Universal Pictures.
Locations: Vienna
Active Since: 2016
Network Size: Not disclosedFullstop PR
Founded in Berlin in 2011, Fullstop PR combines traditional PR expertise with digital storytelling. Successful campaigns include NovoDaily's product testing initiative, featuring coverage in magazines like GRAZIA and Vital.
Locations: Berlin, Munich, Vienna
Active Since: 2007
Network Size: Not disclosedinfluence.vision
Operating as both an influencer agency and platform, influence.vision provides end-to-end campaign management with AI-driven influencer matching.
Notable campaigns include #TeamGalaxy with Samsung and #facethewinter with Bamboogie, achieving millions of impressions and interactions.
Locations: Vienna, Cologne, Bijeljina
Active Since: 2017
Network Size: Over 3,000 active influencers across 8+ countries
