Argeta launched its plant-based product line, Argeta Veggie, aiming to expand its reach beyond traditional meat and fish spreads. The “The good side of bread” campaign put Argeta Veggie in the spotlight as a versatile, high-quality plant-based option for busy, health-focused lifestyles. The campaign focused on making Argeta Veggie a staple in Austrian households for a variety of occasions.
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Increase brand awareness for Argeta Veggie, establishing it as a premium choice for consumers looking for preservative-free, plant-based spreads in Austria.
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influence.vision Agency collaborated with food, lifestyle, and health influencers to introduce Argeta Veggie to a wider audience. Influencers received a product package and were advised to get creative with content that highlighted the spreads’ various uses, from meals to on-the-go snacks. The campaign encouraged influencers to emphasize Argeta Veggie’s natural ingredients and high-protein content, appealing to vegetarians, vegans, and health-conscious followers.
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Leandra Procelli (@leandra_procelli), Marcel Drabits (@marchello_chello), Philipp Lipiarski (@philipp.lipiarski) and Alina Töpfermann (@theveganaustrian) were chosen for their focus on healthy food and interest in premium, natural products.
Content Highlights
Campaign Highlights
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Posts included recipe inspiration and unique snack ideas using Argeta Veggie spreads.
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Influencers showcased the spreads’ portability, perfect for travel, picnics, and busy days.
Key Takeaways
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Influencers reinforced Argeta Veggie as a high-quality, plant-based choice.
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Content highlighted the product’s versatility, appealing to a health-focused audience across diverse demographics.
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Influencers effectively demonstrated how Argeta Veggie fits into a modern, active lifestyle, from family meals to solo snacks.
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