Sprite launched the “Heat Happens” campaign in Austria, positioning Sprite Zero as the perfect refreshment to counteract all types of “heat.” This campaign targeted young adults by highlighting Sprite Zero’s ability to cool down physical, mental, and spicy “heat” in a creative and engaging way.
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Boost brand awareness for Sprite Zero by positioning it as a refreshing antidote to all types of heat, leveraging the reach of influencers to appeal to a young audience in Austria.
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influence.vision Agency collaborated with lifestyle, health, and travel influencers to generate authentic, unique content showing how Sprite Zero can cool you down, literally and metaphorically. This relatable and humorous approach aligned with the “Heat Happens” theme, making Sprite Zero the ultimate solution for cooling down.
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Julia Lindner (@julielindner), Stilla Bartonik (@stillatonik), and Kim Lee Bartalsky (@kimibartalsky) were selected to reach a diverse young adult audience with interests spanning from fashion to fitness.
Content Highlights
Campaign Highlights
The campaign ran across Instagram and TikTok, where influencers used the hashtags #HeatHappens and #SpriteAustria to connect with Sprite’s fun, refreshing identity.
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Influencers shared content that showed Sprite Zero as a refreshing relief during busy, hot days.
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The campaign focused on Sprite Zero’s role in “cooling down” everything from metaphorical heat such as stress to spicy food challenges.
Key Takeaways
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Influencers effectively communicated the “Heat Happens” theme, resonating with the target audience.
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Using a balance of Instagram and TikTok content helped maximize impressions and reach.
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The focus on lifestyle and humor reinforced Sprite’s fun and modern brand identity as a refreshing, upbeat choice for young consumers
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