For over 75 years, Jeep has embodied the spirit of freedom, adventure, and performance. In line with this legacy, Jeep launched an Instagram campaign in Austria for the all-electric Jeep Avenger, focusing on its versatility, spacious design, and innovative electric features.
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Generate awareness of the Jeep Avenger in Austria, positioning it as a leading compact SUV with advanced electric features.
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influence.vision Agency engaged lifestyle, family, and adventure influencers to create content that positioned the Avenger as the ideal companion for modern, active lifestyles. Each influencer received a Jeep Avenger for a 5-day test drive, during which they conveyed the vehicle’s features.
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Isabel Zinnagl (@salon.mama), Mario Mitteregger (@mario_mitteregger), and Susanna Wurz (@susannawurz) were selected for their connection with audiences interested in lifestyle, family, and travel.
Content Highlights
Campaign Highlights
The campaign used the hashtag #MadeForTheRealWorld to capture a range of Avenger experiences, connecting with Jeep’s mission of practicality and adventure.
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Creators highlighted the Avenger’s roomy interior and storage space, positioning it as a perfect family SUV.
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Influencers explored the benefits of electric mobility, focusing on charging ease and sustainability.
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Scenic city and content emphasized the Avenger’s adaptability to any setting.
Key Takeaways
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The Avenger’s suitability for a variety of lifestyles appealed to both family-focused and adventure-oriented audiences.
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Content emphasized the Avenger’s eco-friendly features and charging capabilities, positioning it as a modern choice for compact SUV enthusiasts.
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By showcasing the Avenger in diverse settings, the campaign highlighted Jeep’s commitment to innovation and adaptability.
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