Wiener Städtische launched the Family Insurance campaign to promote its family-focused insurance products in Austria. The campaign highlighted the importance of financial security, health coverage, and accident protection for families navigating modern life.
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To generate awareness of Wiener Städtische’s family-oriented insurance products and drive bookings for consultations through authentic influencer content.
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influence.vision Agency collaborated with family-focused influencers to showcase how Wiener Städtische’s insurance products can empower families by offering tailored financial and health solutions. The content revolved around real-life applications and personal experiences to engage audiences and prompt action.
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Sabrina Sterntal (@sabrinasterntal), Marcel Drabits (@marchello_chello) and Isabel Zinnagl (@salon.mama) were chosen for their deep resonance within the family and lifestyle space, offering diverse ways to connect with their audiences.
Content Highlights
Campaign Highlights
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Promoted the family accident insurance, ideal for active and adventurous families.
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Influencers created Instagram Reels and Stories that illustrated the benefits of the insurance products and shared personal stories that emphasized the importance of financial and health security.
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Encouraged followers to visit product pages and book consultation appointments.
Key Takeaways
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Influencers shared personal, relatable family stories that helped audiences connect with the insurance products on a deeper level.
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The campaign encouraged families to take charge of their financial security, highlighting the tailored approach and ability to fit in seamlessly with their unique lifestyles.
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