Drive awareness and engagement around the Galaxy Z Flip6 and Z Fold6 by showcasing their unique AI capabilities and sleek design, positioning Samsung as a leader in foldable tech innovation.
The campaign was divided into 3 phases: Pre-Order, Launch, and Sustain to maintain audience interest. Influencers from Austria demonstrated the devices' features in everyday scenarios, integrating Samsung’s cutting-edge tools into authentic, relatable storytelling. Key influencers attended launch events in Paris and Vienna, generating earned media through organic posts and stories.
Sandra Hesch (@sandra.hesch), Mike Vallas (@mikevallas), and Sona Grant (@sona.grant) were chosen for their ability to engage audiences with creative, high-quality content. Each influencer received a customized briefing to ensure they highlighted key features in a natural, authentic way.

Content Highlights

Campaign Highlights

Creators showcased these features in dynamic settings, emphasising convenience and creativity.
Demonstrations of Live Interpreter and Circle to Search illustrated the devices’ ability to simplify communication and enhance productivity.
Influencers shared genuine reactions and hands-on experiences, helping audiences visualize how the Galaxy Z series fits into their own lives.

Dividing the campaign into phases helped sustain engagement and interest throughout the launch.
Influencers highlighted AI capabilities that set Samsung’s devices apart, making these features relatable and desirable to their audiences.
The combination of structured influencer content and authentic storytelling amplified Samsung’s reach, resonating with a diverse Austrian audience.