Dyson launched a TikTok campaign to promote the Dyson Corrale Hair Straightener. Renowned for its flexible copper plates and intelligent heat control, the Dyson Corrale allows precise cordless styling with up to 50% less hair damage. This campaign showcased the Corrale’s unique features to an audience seeking luxury, high-performance, hair-friendly styling tools.

  • Drive awareness of the Dyson Corrale on TikTok by highlighting its cutting-edge technology and versatile styling capabilities, with a focus on reaching style-conscious users interested in hair health.

  • influence.vision Agency selected a group of creators to promote the Dyson Corrale through engaging TikTok videos. Each influencer was tasked with creating authentic content that demonstrated the Corrale’s core features. The campaign was structured in two phases, each focusing on different aspects of the product to maximize engagement and spark interest.

  • Austria’s Ginger (@austriasginger), Angelina Frerk (@angelinafrerk), and Millage Friesen (@millane) were selected for their inspiring presence on TikTok and their ability to connect with audiences who value hair health and innovative beauty tools.

Content Highlights

Campaign Highlights

The campaign focused on Dyson Corrale’s innovative technology, enabling influencers to align the product’s benefits with TikTok trends and user interests.

  • Influencers demonstrated the Corrale’s styling impact, showing sleek healthy hair with minimal damage.

  • Creators showed off the product’s intelligent temperature-regulation system, which adjusts 100 times per second for consistent, safe styling.

  • Influencers created various hairstyles made possible by the Corrale, from beach waves to sleek looks, adding a fun and engaging element.

Results + Impacts

1,069,800

IMPRESSIONS

1,031,796

REACH

177,939

ENGAGEMENTS

17.25%

ENGAGEMENT RATE

Key Takeaways

  • Dividing the campaign into distinct phases maintained audience interest and showcased the product’s multiple benefits.

  • Influencers emphasized the Corrale’s intelligent heat control and styling capabilities, making the product desirable for TikTok’s style-conscious audience.

  • The alignment with TikTok trends elevated reach and engagement, generating valuable earned media for Dyson.

Make an unforgettable impact with your next influencer campaign and partner with influence.vision Agency.