Drive awareness of the Dyson Corrale on TikTok by highlighting its cutting-edge technology and versatile styling capabilities, with a focus on reaching style-conscious users interested in hair health.
influence.vision Agency selected a group of creators to promote the Dyson Corrale through engaging TikTok videos. Each influencer was tasked with creating authentic content that demonstrated the Corrale’s core features. The campaign was structured in two phases, each focusing on different aspects of the product to maximize engagement and spark interest.
Austria’s Ginger (@austriasginger), Angelina Frerk (@angelinafrerk), and Millage Friesen (@millane) were selected for their inspiring presence on TikTok and their ability to connect with audiences who value hair health and innovative beauty tools.

Content Highlights

Campaign Highlights

Influencers demonstrated the Corrale’s styling impact, showing sleek healthy hair with minimal damage.
Creators showed off the product’s intelligent temperature-regulation system, which adjusts 100 times per second for consistent, safe styling.
Influencers created various hairstyles made possible by the Corrale, from beach waves to sleek looks, adding a fun and engaging element.

Dividing the campaign into distinct phases maintained audience interest and showcased the product’s multiple benefits.
Influencers emphasized the Corrale’s intelligent heat control and styling capabilities, making the product desirable for TikTok’s style-conscious audience.
The alignment with TikTok trends elevated reach and engagement, generating valuable earned media for Dyson.