Fiat, a symbol of Italian automotive heritage, launched the "Italian Upgrade" campaign in Austria to promote its new Fiat 600, the 'big sister' of the legendary Fiat 500 with more than 100 new features. Designed for modern urban living, the Fiat 600 blends Italian style, spacious interiors, advanced features, and vibrant colors.
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To raise awareness of the Fiat 600 in Austria, highlighting the combination of Italian elegance, comfort and innovation to position it as the ultimate urban car for a ‘Dolce Vita’ lifestyle.
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influence.vision Agency collaborated with lifestyle and automotive influencers to spotlight the Fiat 600’s innovative features and practical urban design. The "Italian Upgrade" concept was brought to life with dynamic, colorful visuals and narratives that showcased its seamless integration into everyday life.
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Katharina Hingsammer (@ketchem), Leonie Schindlmeier (@leoniederow) and Leandra Procelli (@leandra_procelli) were chosen for their strong connection with their audience and alignment with the Fiat 600’s lifestyle.
Content Highlights
Campaign Highlights
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Influencers showcased the Fiat 600’s unique Italian-inspired colors.
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Authentic storytelling positioned it as the perfect car for urban living.
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Influencers created Instagram Reels and Stories, featuring the Fiat 600 in vibrant, relatable settings, and included call-to-actions to explore the car’s features.
Key Takeaways
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The campaign effectively captured the Fiat 600’s stylish design and vibrant appeal.
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Storytelling and visuals reinforced its practicality for city living.
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