Increase brand awareness and position woom as the number one children's bike brand in the Nordic market by showcasing its premium quality and suitability for families and children of all ages.
influence.vision Agency engaged Nordic family and parenting creators known for their love of nature, outdoor activities, and urban lifestyles. These influencers highlighted the versatility and impressive quality of woom bikes, sharing personal stories that resonated with their audiences. The campaign was split into two phases to maximise impact with relatable storytelling.
Phase 1: “Made for ____” — A video series where influencers showed what woom meant to them and their children, using local scenic backdrops to emphasise woom's compatibility with Nordic lifestyles.
Phase 2: Personal Stories — Creators shared deeper personal stories around woom bikes, demonstrating how the bikes fit into their daily lives and encouraging other families to join the community.
Mertabi (@mertabimert) and Roos Wielhouwer (@mom_roos) from the Netherlands, Johan Valencia (@pappapappadotter) from Sweden, and Julie Elgaard (@julieelgaard_) from Denmark were chosen for their strong connections with family audiences and alignment with woom's brand values.

Content Highlights

Campaign Highlights

Boosted influencer content to maximize reach among family-oriented audiences.
Placed in public spaces, the campaign expanded visibility by encouraging viewers to engage with woom online.

The campaign’s family-centered storytelling resonated strongly with target audiences in the Nordics.
A mix of organic, paid social, and OOH strategies broadened the campaign’s reach.
Positioned woom as a trusted children’s bike brand known for premium quality and family-friendly design.