Gillette Venus launched the #Unshamed campaign in Switzerland, sparking an important conversation around body positivity and breaking taboos about intimate grooming. By highlighting the brand’s innovative product line for vulva-care, the campaign aimed to normalize discussions about female body care and empower women to embrace their individuality.
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Raise brand awareness for Gillette Venus’ new vulva-care range and position the brand as a leader in intimate grooming, inspiring women to feel comfortable in their skin and own their body care routines.
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influence.vision Agency partnered with influencers who embody empowerment and authenticity to address the campaign’s sensitive themes with relatability and creativity. Through storytelling and personal experiences, influencers normalized intimate care and showed how Gillette Venus products fit seamlessly into everyday routines.
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Eli Simic (@eli_simic), Morena Diaz (@morenadiaz), and Iris Merola (@iris.merola) were selected for their strong female voices and connection to Swiss audiences.
Content Highlights
Campaign Highlights
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The campaign combined organic and branded content to maximize engagement and reach.
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Influencers used hashtags such as #Schambefreit and #GilletteVenus to emphasize the campaign’s theme.
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Creative storytelling made intimate care approachable and inclusive, sparking positive conversations within their communities.
Key Takeaways
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The bold approach to body positivity struck a chord with audiences, fostering open discussions and engagement.
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Authentic voices and relatable storytelling ensured the message reached the right audience effectively.
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The campaign exceeded expectations, solidifying Gillette Venus as a leader in intimate grooming.
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