Volkswagen launched the Volkswagen ID. Creators Day campaign to celebrate the innovation behind its electric vehicle (EV) lineup and promote sustainable mobility. Centered around the ID. series, the campaign featured a unique event in Tuscany, where top-tier European influencers experienced Volkswagen’s vision for electromobility firsthand. By showcasing the vehicles’ everyday practicality, cutting-edge features, and eco-conscious design, Volkswagen crafted a compelling narrative for modern mobility.

  • The campaign aimed to increase awareness of Volkswagen’s ID. series and position it as a leader in sustainable mobility while inspiring audiences to embrace electromobility as a part of modern life.

  • influence.vision Agency collaborated with influencers to create engaging, relatable content about the ID. series. From the immersive event in Tuscany to day-in-the-life narratives, the campaign highlighted the vehicles’ practicality, innovative features, and sustainability focus through visually compelling storytelling.

  • Famous influencers and celebrities, such as Mathilde Gøhler (@mathildegoehler), Nazan Eckes (@nazaneckes), Diana zur Löwen (@dianazurloewen), and Callum Jones (@callumjones) brought the Volkswagen ID. Creators’ Week to life with their unique storytelling approaches, reaching diverse audiences across Europe.

Content Highlights

Campaign Highlights

  • Influencers attended the ID. Creators’ Day in Tuscany, exploring the vehicles through test drives, workshops, and interactive content sessions.

  • The campaign showcased Volkswagen’s ID. series against the stunning backdrop of Tuscany, blending natural beauty with cutting-edge innovation.

  • Influencers documented everyday moments with the ID. vehicles, demonstrating their seamless integration into modern lifestyles.

Results + Impacts

122,223

Engagements

1.49 %

ENGAGEMENT RATE

8,192,302

REACH

11,114,223

IMPRESSIONS

Key Takeaways

  • The Tuscany event allowed influencers to connect with Volkswagen’s innovation and sustainability mission.

  • Content resonated with diverse audiences by focusing on the practicality and joy of driving electric.

  • The campaign reinforced Volkswagen’s commitment to sustainable mobility.

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