The campaign aimed to increase awareness of Volkswagen’s ID. series and position it as a leader in sustainable mobility while inspiring audiences to embrace electromobility as a part of modern life.
influence.vision Agency collaborated with influencers to create engaging, relatable content about the ID. series. From the immersive event in Tuscany to day-in-the-life narratives, the campaign highlighted the vehicles’ practicality, innovative features, and sustainability focus through visually compelling storytelling.
Famous influencers and celebrities, such as Mathilde Gøhler (@mathildegoehler), Nazan Eckes (@nazaneckes), Diana zur Löwen (@dianazurloewen), and Callum Jones (@callumjones) brought the Volkswagen ID. Creators’ Week to life with their unique storytelling approaches, reaching diverse audiences across Europe.

Content Highlights

Campaign Highlights

Influencers attended the ID. Creators’ Day in Tuscany, exploring the vehicles through test drives, workshops, and interactive content sessions.
The campaign showcased Volkswagen’s ID. series against the stunning backdrop of Tuscany, blending natural beauty with cutting-edge innovation.
Influencers documented everyday moments with the ID. vehicles, demonstrating their seamless integration into modern lifestyles.

The Tuscany event allowed influencers to connect with Volkswagen’s innovation and sustainability mission.
Content resonated with diverse audiences by focusing on the practicality and joy of driving electric.
The campaign reinforced Volkswagen’s commitment to sustainable mobility.